Literally Cannot Even Launch PPSSPP - HALP

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Sorry in advance if this has been solved before (i looked for sticky posts, none of them seem to be my issue).

Setup:

Windows 10 Home (verified/activated)
Gigabyte GTX 1060 6gb
16gb Corsair Vengeance 4 LPX
i7-6700k 4.0 ghz cpu
gigabyte z270x gaming 5 mobo

Issue:

Neither x86 or x64 versions of PPSSPP remain open after launching. They immediately crash less than a second after launch.

I've looked into editing the ini file in the memstick/system directory, no such ini file exists (I'm pretty sure the app hasn't initialized fully ever, hence never creating the ini file).

Graphics drivers et al are uptodate.

Any ideas?